Top 3 Social Media Marketing Tool that Every Small Business Owner Should Use
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Abstract: The top three tools are all online programs that will allow users to research/guide, automate post and track growth. I am in no way shape or form sponsored by these programs.
We all know that being on Social Media is important. We also know that everyone and their mother is on social media, however, as a business owner there are just more important things to get done. With the numbers in the billion(literally), here are the top three social media marketing tools that are essential to dominate your industry.
1: Keyhole the Research Tool
Keyhole is an social media research tool which helps individuals research hashtags, pages(competitors).
Now before I get into the true power of this research tool, it is a paid for tool. Which means, if you are interested in using it for the long term you have to pay. Packages starts from $179 to $899. They also provide a three day trail for all packages.
Kayhole.co allows their customers to research Instagram hashtags, accounts, quicktrends, keywords, urls, influencers and shows the historical data. With each package, they offer professional success calls that connects their users to a industry professional. Keyhole.co is trusted by major corporations like Uber, Google, Shopify, Mashable and more.
This online program is good for owners who have the extra cash flow and are interested in going to the next level by investing into social media marketing. Kayhole.co is a great hashtag research tool for Instagram, Twitter. The program also allows competitor analysis which means, you’ll be able to learn who the leading industry leaders on social media as well as know the likes, comments, shares and even the posting times of your competitors.
2. HootSuite the Automation Tool
Time is of the essence- entrepreneurs know this best. This is the reason in which Hootsuite automated posting is a must.
HootSuite is a social media management tool that allows users to schedule post, content management, trake page, prove social ROI, and monitor social media accounts. Although, Hootsuite is basically a command center(one place to monitor all social media accounts), they offers the capability to automate posting.
The basic features of this online program is free. Now, Hootsuite charges for the more advance features however, they offer a 30 day trial for all plans. This online program integrates all major platforms(Facebook, Instagram, Twitter, Youtube, Linkedin, and Google+) and it’s lies in the dashboard(as seen above).
Facebook Automation Feature
Instagram and Facebook are being more and more tailored to marketers in the sense that you are able to schedule post within the app.
In order to schedule a post within Facebook business pages is the one of the easiest things to do. It’s the same procedure as posting however, instead of clicking publish you click the blue arrow and scroll down to schedule. From there you set the time and that’s it! Facebook takes care of the rest.
3. SocialBlade the Tracker
As with anything else, your website will start to “decay over time”.
With Social Blade users are able to track page statistics for Instagram, Twitter, and Youtube. This is a very powerful program that allows business owners truly understand
And make the connection between social media marketing campaigns and in store sales. Although there is not a direct relationship, Social Blade gives you the opportunity to compare page growth with sales. This is a free program so, it’s free to use all of its features.
By being creative, Social Blade allows users to do competitive analysis as well as gain insight of the overall market within a period.
The top three programs are all well known programs that social media marketers and major companies which gives them credibility.
Now, the true power lies in using all three programs as a whole or as a way to approach social media marketing. Keyhole.co serves as a guide and allows you to research competitors, the market, industry leaders, hashtags. It serves as a guide to what time to post and what type of content as far as filters, hashtags. Leverage the free Hootsuite tool to automate post and utilize it as a command center. Make it your go to place to monitor all of your accounts. Finally, use SocialRank to keep track/analyze your progress.
Got all three programs and want to know what’s next? One word, Engage. To learn the most efficient method to go from these tools to create engagement read, The Small Business Owner’s Guide to Instagram.