The Small Business Owner’s Guide to Instagram
Home > Blog > The Small Business Owner’s Guide to Instagram
Photo by Pexel Photo
Being a small business owner is hard! But, that doesn’t mean it’s impossible. If you read, Top 3 Social Media Tools, you will learn simple techniques to make the marketing process efficient. By leveraging tools, we are able to automation, research, and track our marketing strategy. By doing so, you’ll able to creating a week’s marketing plan within a day.
Step #1: Know your Audience & Choose the Appropriate Social Media Channels
As a business owner, you know who your target audience is and how they look like. You know, their hobbies, income level, and sheesh, you even know if they have a dog.
In the case in which you do not know your target audience, here is a link to the real estate survey information. Here you are able to get insight of the people within the community.
Now that you know your target audience, Pew Report. which will help you guide you to the right platform. Social Media marketing is about posting about your product or service on a platform in which your target audience hangs out the most.
Step #2: Be Consistent
When it comes to marketing your small business, being consistent has two definitions.
- Being consistent in the content
- Being consistent in the marketing across all platforms
Being consistent in content means all the photos on your Instagram page has the same style, lighting, and follows a theme. If you’re in the business of selling men’s apparel then the theme would be handsome men, wearing your product. Examples of content with this common theme would be photo shoots, Influencers who review your product in terms of it’s fabric. Another example is a restaurant. The theme would be the restaurant’s entrees, cocktails and beverages. The content would be tutorials of drinks, or have the cocktails place in different places.
Step 3: Engage, Engage, Engage!
ENGAGE. I cannot emphasize enough the importance of engaging within your page, with your audience, within your industry. Engaging within your industry means follow a hash tag unique to your industry. If you choose to be on Instagram and are a restaurant owner then follow the hashtag instacocktail, foodie, and datenight. Be active by commenting, liking, and even follow recent post. If a user comments on your post with, Love it!, then express your appreciation by saying thank you.
At the end of the day, Social Media Marketing is just the industry name for ways of engaging with customers. If you set up a systematic system that relies on social media research, automation, and tools to track your progress. What type of content do you plan on posting? How will you engage on Instagram?