Why Fortune 500 Companies have Social Media News Room & Why Should you to?
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Did you know that Starbucks, Coca-cola, and Pepsi have a social media news room? They’re not the only ones, Facebook and Google have one too. With technology dominating every industry, it’s common for many Fortune 500 companies to have one.
What is a Social Media News Room?
A social media newsroom was created as a press release for the digital world. If you’re like any other non-marketer, a press release is define as a written report that states specific information about an event, product, or other happening and usually involves a business or organization.
Press release and a social media newsroom are consider as a marketing tool. Companies offers this tool to bloggers/reports to help them write their article. As of now, there is no set format for a news room, however there are certain things to be expected. An effective news room should include,
- The companies name
- PR announcements
- Image, audio, video
- Corporate bios
- Company background
- Corporate news
- And other multimedia files
With no set format, there is room for adjustment and creativity. Here are just a few examples,
As you can see, Facebook’s newsroom has a completely different layout than Google’s and contains different sets of information.
- Vertical layout
- Recent press release
- Follows companies color scheme to the T
- Contains more sections like investor relation, media gallery, directory
- Horizontal layout
- Image base
- Very very simple
How to have an Effective Social Media News Room
As a marketer these are key components of a social media newsroom but… to be an effective news room and have a competitive advantage you will should include an organized layout and color scheme- along with financials, photo/video libraries and email submission for newsletters.
As you see in the photos below, Cocacola’s newsroom contains all of these components and more.
Here is an example of an effective social media news room. As you can see, the Coca-cola company is doing a lot of things correctly which leads them to have an effective news room.
Having an effective news room is about having all the tools a blogger or journalist would need in one place. By doing so, you(as the business owner) is able to control how the public views your company.
Having the proper press release is another way to have an effective news room. To recap the definition of press release, it is a marketing tool and is a report of an event or product of a business.
According to the Balances SB, they define press release as, a written report
The first press release was implemented in the early 1900’s as an important component to a companies public relations. And ever since then, many fortune 500’s have used
A small business is able to capitalize on a social media newsroom by providing bloggers with proper photos, videos, quotes, statistics, social media links, and recent press release.
Unlike a social media news room, a press release has a set in stone format. The required components (in this order) is,
- Secondary headline
- Overview or abstract
- About section also known as boiler
- Facts or statistics in the form of bulletpoints
- Multimedia links(audio, video, photo)
- Other related links
Here are some examples,
There are a wide range of opinions on the significance of a Social Media News Room. Especially when it comes to small business, but in my opinion as a social media marketer and a small business owner, this is something I would highly recommend.
In business, you control every aspect and variables that you can control. With that being said, a social media news room is a great PR tool. Journalist and bloggers are able to retrieve photos, videos, quotes and use it as a marketing tool.
Having a news room can be extremely effective and provide great content for bloggers and journalist. By giving them the tools to write an article with a message that aligns with your business plan is critical. This is extremely important especially if you are a small business- every customer counts.
As of now, there is no set format which allows flexibility. However, it is strongly recommend to have contact information, social media links, recent press releases, and high quality photos/videos. We see this with Coca-cola’s social media news room as they have this and more. Coca-cola also includes two navigation bar, newsletter, history, RSS feed, and financial statements.
But the bright side that everyone can agree on is that a social media news room is an effective Public Relations tool that any business can have.
Would you implement a social media news room? What would you have in it? If so, leave a comment as to why it would be beneficial. I’m curious to know who would actually be interested.